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MEDIA & PRESS

Background, facts and stories about the movement that's moving Switzerland.

ABOUT 31DAYS

31DAYS is more than just a challenge – it's a movement for sustainable mobility and quality of life. We invite people to question the habit of driving and discover new ways of getting around.

Since 2022, we've supported thousands of people in leaving their car parked for a month and trying out alternatives such as cycling, public transport or walking.

RECORD YEAR 2025

110.6 T
CO2 saved
851'065
KM shifted
2'194
Participants

MEDIA KIT

Logos

Logos

The official 31DAYS logo in various formats (PNG, SVG).

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Branding

Branding

Our brand guidelines.

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LATEST NEWS

25 August 2026VCÖ

Car keys for a mobility pass: how «31DAYS» encourages new travel habits

The Austrian transport club VCÖ shows in a video how the challenge sparks new habits with a mobility pass instead of car keys.

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22 August 2026SRF

31 days without a car – a liberation for some, just an experiment for others

SRF takes stock of the challenge in Basel: some switch to public transport for good, others go back to the car.

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30 July 2026Nau.ch

Basel launches its second mobility challenge

After its success in 2025, «31DAYS Basel» enters its second round – a month of free public transport and sharing offers in exchange for giving up the car.

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29 July 2026watson

Free public transport for giving up the car: Basel also courts cross-border commuters

The challenge is now also open to commuters from Germany and France – up to 1000 people can take part.

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01 July 2026Luzerner Zeitung

Saving over 100 tonnes of CO₂: when the car stays in the garage

The Luzerner Zeitung takes stock of the challenge: over 1000 participants left their car at home for a month.

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10 June 2026Nau.ch

31 days without a car: campaign motivates people to switch to public transport

The city of Dübendorf supports the national challenge – participants try out the GA travelcard and other means of transport for a month.

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04 June 2026Luzern

A month without your own car: the 31DAYS Challenge Lucerne makes sustainable mobility tangible in everyday life

What happens when you leave your own car at home for a month? Participants in the 31DAYS Challenge Lucerne voluntarily swap their car for a free GA travelcard and sharing offers for 31 days.

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15 May 2026Rorschacher Echo

A month without a car: St. Gallen launches «31DAYS»

The canton of St. Gallen launches the challenge: swap your car for a free GA travelcard and sharing offers for a month.

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16 April 2026Kreuzlinger Nachrichten

31 days without a car – and suddenly more is possible than expected

A personal experiment shows that giving up your own car in everyday life is often easier than expected – as long as the alternatives are right.

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20 March 2026Tele 1

31 days without a car – the next mobility challenge kicks off in Lucerne

In Lucerne, hundreds of people are making the switch. Tele 1 reports on the kick-off and the participants' expectations.

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03 March 2026Stadt Luzern

«31DAYS Lucerne»: 1000 Lucerne residents wanted for a month without a car

The official press release from the city and canton of Lucerne on the start of the application phase.

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03 March 2026Bote der Urschweiz

31 Days Lucerne: 1000 Lucerne residents give up their cars

Together with Alliance SwissPass, the city and canton are launching a campaign to make the mobility transition tangible in everyday life.

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03 March 2026Luzerner Zeitung

1000 Lucerne residents give up their car for a month

The mobility challenge offers participants a free GA travelcard and access to various sharing offers.

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03 March 2026Nau.ch

A month car-free: city launches major mobility challenge

The city of Lucerne is launching the «31DAYS Lucerne» mobility challenge. It is looking for 1000 people to swap their car for a mobility package for a month.

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27 January 2026

31DAYS launches national campaign

Switzerland's biggest mobility challenge enters its next round with new partner cities.

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15 January 2026

New partnership with SBB

Together for sustainable mobility: SBB supports 31DAYS as main partner.

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13 December 2025Basler Zeitung

One in seven sells their car after a trial run with free public transport

Over 1200 people took part in the mobility challenge in Basel. A considerable share of them then parted with their car for good.

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10 December 2025

Review: record year 2025

More than 1'100 people left their car parked last year. A huge success.

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22 September 2025Basler Zeitung

Give up your car and get a reward from today

Basel-Stadt launches a new environmental bonus for residents who permanently deregister their car.

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22 September 2025Streetlife

Basel-Stadt gives away 1500 francs if you give up your car

The city on the Rhine is going on the offensive for climate protection and rewards the switch to sustainable means of transport.

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03 July 2025Kanton Basel-Stadt

Residents can apply for the «31DAYS Basel» mobility challenge

Official announcement from the Basel-Stadt Department of Public Works and Transport on running the challenge in September.

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03 July 2025Swissinfo

Basel «31DAYS» participants receive a GA travelcard for giving up their car

The Basel transport department is providing hundreds of GA travelcards to promote the mobility transition.

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03 July 202520 Minuten

Basel launches «31DAYS» mobility challenge

Use public transport for free for a month in exchange for giving up your private car – an experiment to ease traffic.

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08 September 2024Der Landbote

Climate day in Winterthur: strolling along Technikumstrasse

During the climate day, the city centre became a pedestrian-friendly zone, supported by the 31DAYS campaign.

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22 August 2024Tele Top

After the «31 days challenge», Gaby gives up her car completely

A success story: Gaby Stählin sold her car for good after the challenge and now gets around with a GA travelcard and a bike.

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15 July 2024Baumeister

Car-free for a month

The Swiss Contractors' Association looks at the challenges and opportunities of giving up the car in the construction and planning sector.

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11 July 2024SRF

«31 Days Challenge» for 1000 people in Winterthur

SRF reports on the launch of the large-scale challenge in Winterthur and accompanies participants on their first steps without a car.

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08 June 2024RTS

Dans la Broye, on teste le mois de juin sans voiture

In Romandy, 40 participants are trying the experiment. RTS reports on the first experiences in the Broye region.

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04 May 2024Beobachter

Suddenly without a car – what does it feel like?

A first-hand account of the psychological and logistical hurdles of saying goodbye to your own vehicle.

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17 April 2024Der Landbote

They want to give up the car for a month

The Landbote follows the preparations for the 31DAYS Challenge in Winterthur and introduces the first participants.

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